
West Coast Customs (abbreviated by the company[8] as WCC) is an automobile repair shop focusing on the customization of vehicles. It was started by co-founders Ryan Friedlinghaus and Quinton Dodson in 1994.[1] According to Friedlinghaus, he began the business with a $5000 loan from his grandfather,[9] but other sources claim that he raised the seed money for the business while working at his father’s liquor store.[1] Owing to the patronage of celebrities such as Shaquille O’Neal and Sean Combs,[1] along with appearances in the reality television programs Pimp My Ride and Street Customs, the company has gained a high degree of notoriety and has become a multimillion-dollar[2] business.

